Print and on-line
Clean Run Exploding with
It is not just the flowers which are blooming. Clean Run, the American agility magazine has gone full colour. Colour was introduced to the covers and a couple inside pages several years ago. It was very popular and really made those agility photos jump off the page so it was only natural that the next step would be going full colour.
The editors decided to at a UV coating to the cover to give the magazine a little protection as so many of their subscribers say that they take their magazines outside.
Publisher and Executive Editor Monica Percival said, 'Now they're worried that the magazine is too pretty to go out! We're hoping that the new format will attract more advertisers. We're particularly excited about the May issue which just went to the printer -- it's an 80 page issue dedicated just to training puppies.'
Clean Run started as a weekly newsletter that was produced at a local copy shop. It was Xeroxed on 8.5" x 11" paper and stapled in the corner. Monica pleaded with her business partner at the time, Bud Houston, to at least go to mailing it every two weeks as it was a lot of work just getting those initial 90 or so issues out every week.
The circulation eventually grew to over 1,000 subscribers and by then Linda Mecklenburg had joined the editorial staff. Linda and MonicaI had a vision of a monthly magazine format, and they took that plunge in 1997. Since then Clean Run has continued to evolve.
The nature of magazine production is that it costs the same amount of money to get the magazine to the printer whether you have 12 subscribers or 12 million! But once you're at the printer, it actually costs you less per copy to make more of them. So as subscriptions grew, the printing cost for the magazine went down and each year they have put that money back into improvements in the magazine. They have now reached a size - over 9,000 subscribers - where they can move from a sheetfed press to a web press that specializes in "short run" magazines i.e.those printing 10,000 to 70,000 copies.
Bigger Glossier New Look Voice
The Agility Club is constantly striving to produce a magazine that is good to look at as well as good to read. Although keenly aware that you cannot please all of the people, all of the time, they have taken the decision to make the magazine larger and bring it's format and design up to date, making it look more like the kind of publication you would see in booksellers and newsagents with a cover price of £3.50.
The content remains the main focus, of course. Over the coming season The Voice will be bringing readers lots of new features, focusing on the issues that concern agility handlers in the UK.
If you would like a free sample copy of the new
look Agility Voice magazine,
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